MSC Business Brokers Leads Service Line Expansion For SPERRY – Key Group

Irvine, Calif. (June 14, 2023) — Sperry Commercial Global Affiliates announced today that Laguna Hills-based MSC Business Brokers is joining as an affiliate to lead the company’s Business Brokerage Division for business owners seeing an exit strategy or diversification. The brokerage, led by Larry Kozin, CEO, and John Bellave, President, have over 40 years of experience and have sold more than 1,000 businesses nationwide.

“We’re excited to join Sperry and to establish a national network of Sperry affiliates that specialize in business brokerage, utilizing their platform and our expertise in this particular market,” said Larry Kozin. “It was a strategic move for MSC to affiliate with a company that has the credibility, the longevity, and the resources to help us reach our goals of national expansion and diversification into commercial real estate.”

“Sperry has a national presence, market credibility and reputation, and an impressive leadership team,” said John Bellave. “It’s exactly the type of organization we were looking to partner with.”

MSC Business Brokers specializes in licensing, a new area of expertise within business brokerage. The company has partnered with Sperry to provide a low cost of entry to interested affiliates and an ongoing royalty that is much lower than what other franchise systems charge. Affiliates also have access to a free lead system, MainStreetChamber, an organization that provides entrepreneurs and small business owners with resources to help them succeed. Business brokers can join Sperry as an affiliate, get their commercial real estate license, and expand into the other products and services that Sperry offers.

Larry Kozin serves as CEO of MSC Business Brokers. He has built sales teams in the thousands in multiple organizations. He is a co-author of the best-selling book Cracking the Code to Success, with renowned author and sales expert Brian Tracy.

John Bellave is President of MSC Business Brokers. His entrepreneurial spirit and leadership help drive the company’s vision. A dynamic speaker, he is well respected in the relationship marketing industry and is considered by many to be one of the most effective trainers and motivators.

About SPERRY Commercial Global Affiliates, LLC

Sperry Commercial Global Affiliates, LLC offers the highest level of commercial real estate services available through thoughtful, cooperative, and ethical practices. The firm is headquartered in Irvine, CA, with 61 affiliate offices across the United States.  The first international affiliate office was opened in April 2021 in Mexico City. CEO Rand Sperry specifically designed the company’s value-based franchise model to be able to weather the economic downturns and negative real estate trends that have occurred throughout history.  Created for the smaller and regional brokerage houses & teams, this value-based model allows the Affiliate to maintain national brand presence and collaborate with a network of Affiliates in order to compete with other national brands. Unique to Sperry Commercial Global Affiliates, LLC are a system of tools for Affiliates that include a comprehensive real estate intranet and transaction management platform named SperryCENTRAL and a custom designed marketing support software system called SperryLINK, among other immediate industry advantages. For more information, visit www.sperrycga.com.